Agency Growth Starts with Existing Clients
The Duct Tape Marketing Podcast
Maximizing Revenue Through Existing Clients
This chapter delves into the crucial strategy of leveraging existing client relationships for revenue growth in agencies, particularly as new client acquisition declines. It advocates for a paradigm shift that prioritizes upselling and cross-selling, while addressing the pivotal role of training teams to identify opportunities within these relationships. The discussion also emphasizes the need for integrating business development with account management to foster stronger client partnerships and enhance profitability.
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