Is There a Lot of Overhead?

Twitter is close to 50% of our word. I'd call like Twitter isn't word of mouth but it's effect is an extension of word of mouth. Working with kind of like D to C influencers has been really good building in public on Twitter and then I ran a survey recently amongst all of our paid subscribers. 28% were people that ended up actually getting their credit credit come from the midnight pod. That's like word of mouth as reported is always like lower than it actually is.

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