#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Business of Story
00:00
The Power of Jujitsu
"Jujitsu provides the user with essentially what we call the violence scalability factor. Like you can't return fire after that," he says. "I might not want to kill the person. I might just want to neutralize because let's be honest, when a fight happens ... does the other person deserve to die?"
Transcript
Play full episode
