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237 - Why Contractors Lose Sales with Joe Crisara
The Cash Flow Contractor
Emphasizing Value Beyond Price in Contracting
This chapter explores the pivotal role of effective communication and value differentiation in the contracting industry. It emphasizes the importance of a Unique Selling Proposition (USP) that showcases the distinctive benefits contractors offer beyond competitive pricing.
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Listen to the best highlights from the podcasts you love and dive into the full episode