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164  |  Edward Tufte's complete work with Sandra Rendgen

Data Stories

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Having a Good Title Makes People Remember Those Concepts

Ant has a thing for good names. He and like being precise about what you mean with a certain new concept you coin, i think that there can be somefere helpful at the same time. Sometimes people think, just because you coined a term, you invented the whole concept, or the whole gonre. And i think that's not true. In some cases, like small martables existed before, or spark lands existed before, but just weren't called that way. Ye, in making people remember the concept. I think it's useful. It can also be detrimental to some extent, of course, ight? But i agree with sandra, the mere fact that you attach

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