The Easiest Way To Ensure Your DTC Business Is Unscalable
The Andrew Faris Podcast
00:00
CrossFit
Once I acquire that first customer, that customer acquisition itself creates additional value. So the repeat purchases really matter. When we invested in CrossFit at Kilo, we saw all of a sudden all kinds of other CrossFitters wearing Kilo rings. People started seeing them in the gym and sometimes people, especially if they would wear brighter colors or something. And it just became this word of mouth thing.
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