Holistic Approach to Health and Wellness Through Aesthetics and Strategic Growth

Kate Bouchard is the CEO and Founder of Loba Wellness.

Loba helps people create healthy habits by bringing technology and smart design to the wellness-minded.

They are building a platform that streamlines pill and supplement management for consumers, practitioners, and suppliers - starting with our smart supplement organizer and the Loba App.

Takeaways

• Branding and building an emotional connection with your customer.
• The benefits and skills gained from working in an agency model.
• The inspiration for Loba came from a personal need.
• Prototyping a physical product.
• Creating a seamless experience between physical product and software.
• The B2B opportunites that Loba is creating.
• Aesthetics and the unboxing experience.
• Raising capital.
• Building a network of advisors and mentors.
• Building word-of-mouth as your top channel.

Chapters

00:00 Introduction and Background in Marketing

04:17 The Inspiration and Journey of Loba

09:07 Creating a Seamless User Experience

11:00 Exploring B2B Opportunities in Healthcare

26:02 Raising Capital and Finding the Right Investors

27:43 Building a Supportive Network as a Founder

30:34 Harnessing the Power of Authenticity in Social Media Marketing

Keywords

marketing, branding, emotional connection, agency model, entrepreneurship, inspiration, prototype, software, physical product, B2B, healthcare, aesthetics, unboxing experience, fundraising, support