312 - MUST LISTEN: Manufacturing Revenue | Flourish - In Pursuit of Eudaimonia Podcast
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How to Measure Quality of Leads
In a well funded, you know, later stage b to b software company, like it pretty much anyone, i don't want to say any names. They collect 50 thousand email addresses and they run gogolads and collect trash. And the other 95% of their revenue gets attributed to marketing which is two to five % less than sales force. We will talk about ow to measure, because i think that's one of the least discussed things that can change a lot of things. But before we there, you mention about essentially low quality leads a, and how what you call the imagineation er. I think one of the problems in solving is its increasing the quality of the leads a
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