6min chapter

Nikonomics - The Economics of Small Business cover image

117 - How He Used Legacy Media to Build a $100M+ Business Empire with Craig Fuller

Nikonomics - The Economics of Small Business

CHAPTER

Navigating Commodities and the Shift to Data-Driven Strategies

This chapter explores the distinct challenges of trading commodities, emphasizing the delay in sourcing versus consumption. It also reveals the evolution of business strategies that led to a newfound focus on media ventures due to the necessity for improved information and data.

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