16min chapter

The Value Pricing Podcast cover image

AI in Action: Enhancing Value Pricing Strategies

The Value Pricing Podcast

CHAPTER

Enhancing Payroll Service Packages with AI and Value Communication

This chapter explores how AI tools, particularly ChatGPT, can enhance value pricing strategies by creating tailored payroll service packages for different business sizes. It emphasizes the importance of communicating value over features and the role of customer personas in improving marketing effectiveness.

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