5min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Grunewald's Bible Lap Is a Great Way to Keep Users Engaged

The bible ap uses the principle that by making an intended behavior easier to do, people do it more often. Daily reading plans are kept to a simple inspirational thought and a few short verses for newcomers. Readers who form a habit of using the bible apt turn to it not only when they see a notification on their phone, but also whenever they feel low and need a way to lift their spirits. Grunewald: We believe that the bible is a way god speaks to us.

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