Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far
Nir And Far: Business, Behaviour and the Brain
00:00
Grunewald's Bible Lap Is a Great Way to Keep Users Engaged
The bible ap uses the principle that by making an intended behavior easier to do, people do it more often. Daily reading plans are kept to a simple inspirational thought and a few short verses for newcomers. Readers who form a habit of using the bible apt turn to it not only when they see a notification on their phone, but also whenever they feel low and need a way to lift their spirits. Grunewald: We believe that the bible is a way god speaks to us.
Transcript
Play full episode
