There's more than enough users now that anything somebody wants to try in VR. You do not get to make a completely greenfield blue sky pitch and say, I'm going to do this because I think it might be interesting. There are there are going to be probably millions of people or at least if you pick some tiny niche that we're not in right now. But on the other hand, there is value to having a kind of wholeness of vision for a product.

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