From Impossible Burgers to Fake Steak
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Impossible Foods - What's the Most Underrated Vegetable?
Impossible Foods is trying to reduce the economic incentive for covering land with cows and crops. "There's a very strong preconceived notion that any purported meat product that's made from plants is going to suck," he says. The next step, though, is what to do with that land and how to make the most of the opportunity.
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