A brand that is no longer relevant isn't competitive and will rapidly descend into obscurity. Pichon Ashley, founder of Mama Aunty's Vegan Goodies: You've got to have incredible talent at every position. By reflecting on these and adapting them to your own situation, you'll be able to bolster your brand's relevance.
Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.
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