The Transition to Online Retail

I think because I had a magazine background and that was a world I loved and learnt so much in. So I got on, I shot the first brochure and which was the only way I was ever going to become an editor. And then the other thing I did is I really focused on doing a PR campaign. Today we are exactly 50-50. We have 60 stores in the UK. With that, will you plan on opening more shops or do you feel like basically your retail is just moving online now? You know, this is just a time when quite a lot of change will take place," she says.