Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
Newsletter Operator
Navigating Subscriptions and Revenue Streams in Financial Publishing
The chapter delves into the management of subscriptions in the financial publishing industry, exploring sources of subscribers and strategies like using lead magnets. It discusses major players like Market Wise and Agora, detailing their pricing models and revenue scales. The conversation also covers advertising, affiliate partnerships, and the evolution of advertising deals towards a CPA model, along with challenges in measuring advertising results.
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