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Bob Moesta - Jobs To Be Done
The Innovation Show
The Importance of Measuring Progress
Bob Greene: When you understand the job like you mentioned with Intuit they market differently the messaging becomes different so that's a huge consideration but also a thing that you recognize is so does the measurement because you're measuring for different things. He says when somebody buys a mattress right what is the clue that basically tells them that it's working right and if you don't have measurement it's literally like I don't know well I woke up a little sore this morning and you break it in the bed nobody understands, he says. "Without setting those expectations you don't really know if it's working or not working" Bob Greene: You have to think of two types of value demand side value which
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