5min chapter

How I Built This with Guy Raz cover image

Allbirds: Tim Brown & Joey Zwillinger

How I Built This with Guy Raz

CHAPTER

Describing the idea, launching on Kickstarter, and exceeding expectations

This chapter explores the journey of Allbirds founders in describing their unique shoe concept and overcoming challenges in launching their product. It delves into their successful Kickstarter campaign, the stress of meeting expectations, and the partnership that formed the foundation of Allbirds' billion-dollar brand.

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