The Importance of Being Yourself

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"There's the story cliché, which is be yourself. Just be true, authentic to who you are," says Pixar director Pete Docter. "You have to step out from where you were, but then do it in some way that's authentic to you." Jobs was always passionate and always had that persona that didn't change, but he did have the empathy and kindness and I didn't see it before," adds Docter.

As they dreamed up iconic characters like Buzz and Woody, Pixar reinvented how animated movies are made. But first, they had to build a culture to make this magic possible. Pixar's co-founder and longtime president Ed Catmull and Oscar-winning Chief Creative Officer Pete Docter talk with Adam about how to spark and sustain creative collaboration. They also reveal the secret to great storytelling, discuss how to maintain and evolve a vision, and reflect on the lessons learned from working closely with the ever-enigmatic Steve Jobs. Transcripts for ReThinking are available at go.ted.com/RWAGscripts