Lik: Growth for its own sake is not a good thing. We all start and require this growth monset we ought to like. But then there comes a point, if we're doing well, where the growth doesn't serve us any more. And i think that's kind of the point of the book,. If we determine what enough is, and its different for each of us, is different for every business. Just like success is different for everyone in every business.

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