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Episode 40: Activision Blizzard
Acquired
The Rise and Fall of Blizzard
This really foreshadowed what every sort of game publisher who, or at least a lot of the large game publishers would go on to do and become a cornerstone of their business model. Valve does this with Steam and Steam is this incredible distribution channel where they basically can take a cut of every game that gets pumped out. Starcraft becomes the biggest selling game of 1998 anywhere on any platform console PCwhat have you sells one and a half million copies right out of the gate. In South Korea over its lifetime it sells one million copies in South Korea there are only like 50 million people that live in South Korea.
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