#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue
Mastering Agility
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Harnessing the Power of Storytelling for Brand Loyalty
This chapter explores how storytelling can strengthen the bond between customers and products by focusing on the 'origin story' concept. It introduces 'storyboard backcasting' as a method for organizations to document their processes, enhancing emotional engagement and fostering customer loyalty.
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