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Episode 21 - Jay Zandstra on Building Sales Playbooks and Driving Adoption

Revenue Enablement Society - Stories From The Trenches

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The Productivity Gap Between Product and Enablement

Product and engineering are great at explaining what the product does. What they lack is why that product matters to the customer, ok? As well in finding that language to fit. So getting product to see the value and needing to tweak that language can be a steeper hill than marking.

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