The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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The Effect of Numbers on Sales

There was a 38% increase in sales when the number 18 was used instead of the word them. If you're not already planning to buy and 18, you might go, oh, like 18, I'm way better than everybody else. And that can impact and change the behavior of the person that's looking to buy.

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