In the web 2.0 era, the reigning ethos was to minimize rules and gatekeeping of any kind. A charismatic leader who encourages users to embrace pride or wrath with no attempt to transform these impulses into positive behaviors can do a lot of damage fast. LinkedIn's publishing platform now enables all our members to freely post long-form content that any other LinkedIn user can read. But when we first unveiled the publishing platform in October 2012, only 150 hand-picked business leaders, journalists, politicians, and other noteworthy individuals could post on it.
A re-broadcast of our episode featuring the audio version of Greylock general partner Reid Hoffman's essay, "Human Nature in Vices and Virtues: An Adam Smith Approach to Building Internet Ecosystems and Communities," published on the Knight Foundation's website. Hoffman discusses how some of the most popular websites leverage some of humankind's less desirable attributes(e.g. "the 7 deadly sins"), and how entrepreneurs and investors can think about building based on virtuous traits. Essay read by Greylock marketing partner Elisa Schreiber.
You can read the essay here:
https://knightfoundation.org/human-nature-in-vices-and-virtues-an-adam-smith-approach-to-building-internet-ecosystems-and-communities/
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