Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12
Champagne Strategy
Misleading Concepts, Trends, and Focusing on What Stands the Test of Time
This chapter explores common misconceptions in business, including the ineffectiveness of the AIDA model and the misconception about Unique Selling Propositions. It also emphasizes the importance of focusing on timeless aspects of business rather than following trends, and criticizes the state of customer experience in digital products.
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