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How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
Marketing Against The Grain
Branding Is a Dumb Idea
The entire marketing industry fell for this idea of reach and frequency, which is the more people that know my name, the better it is for me. Brands are about us. Our products, our services, the value we provide and deliver. The category makes the brand not the other way around. And also creating a category does require real product innovation in a different way with a product and the solution.
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