16min chapter

The Grill Room cover image

New Right Media’s Billion-Dollar Play

The Grill Room

CHAPTER

The Rise of Alternative Media

This chapter examines the growing influence of The Daily Wire in shaping political narratives as the 2024 election approaches. It highlights the effective use of the influencer model by conservative media to connect with younger audiences and contrasts this with the legacy media's challenges in maintaining credibility. The discussion also reflects on the changing landscape of media consumption and the implications of partisanship in journalism.

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