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Animal Welfare-Friendly Pet Food
Will we be more concerned about feeding food that contains meat from say kangaroos and meat that's produced from intensively farmed chickens or grass-fed cattle? I think it's very important and there's increasing interest by pet owners who are recognizing that they love animals. The difficulty is there's a lack of transparency in a lot of the production chains so people really don't have a way of going to a pet food, say commercial pet food and looking at an animal welfare footprint.