MoMA - Is Dean Kishik Going to the Media Channel?

MoMA saw their visitorship drop by more than a third and still not recover over the past three years. They have seen their YouTube engagement, explicitly their YouTube engagement increase by the same amount. So we see museums turning towards post-post network but I think we also are going to see some museums with stronger brands change their model fundamentally. There is a certain aspect though of the COVID era that I think of as like delusions of metaverse where it's like people spent two years in lockdown and extremely online.