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The $500M Micro-Influencer Strategy That Nobody is Talking About

Sweat Equity

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Harnessing Micro-Influencers for Scalable Brand Content

This chapter delves into a strategic approach of using micro-influencers for effective social media content creation. It covers the steps of identifying appropriate influencers, product sampling outreach, and negotiating content rights to help brands build a cost-efficient promotional engine.

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