Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Psychology of Unisex Marketing
This chapter explores consumer perceptions of unisex products and how marketing strategies can influence these views. It delves into the effectiveness of showcasing product flaws to enhance overall credibility and discusses the irony in consumer preferences for health-focused items that may appear unappealing.
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