The Best One Yet cover image

đŸ€˜ “What gives you wings?” — RedBull founder’s legacy. Uber’s epic ad. Joyspun’s underwear strategy.

The Best One Yet

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Underwear, It's Like the New Cloud Computing Jack

Joy spun intimates launched yesterday and get this. One out of five of you are already wearing them. The ads feature models who are laughing in underwear more than anyone we've ever seen. Walmart sees that we're in the year of the undies and it's getting nervous. They're going to fix something that ain't broke because maybe it ain't broke.

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