The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
Public Relations Review Podcast
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The Importance of Trust in Word of Mouth Strategy
The ambassadors are people a person like me right that's who we most trust is a person like ourselves. These are very easy conversations for them to have in community on an ongoing basis and what we found is that where that ambassador program activated you would immediately see lift. When there were formal like triggering activations events and such you would see you you would see sales volume in in 24 hours so these were like very specific formal concrete actionable.
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