This week's podcast is about playing the ide rather than the hero. We talk to Donald Trump, a man who went bankrupt and rebuilt his company from the ground up. He says he still loves winning but it isn't as fulfilling as helping other people win. The show also features Tim O'Neill, an ex-councilman for President Barack Obama.
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations.
Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.