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Tom Chi | Understanding Investment and Fundraising

Foresight Institute Radio

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Capitalize Cool Versus Capitalize Hot

If you are early emergent that actually makes a lot more sense to capitalize cool. Capitalized cool means take as much non dilutive capital as possible. Take small amounts from folks that you know may not be the big VC firms yet. The benefit of going cool is it allows you to take the time that it takes in order to go figure stuff out.

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