Michael on High | 6
Think Twice: Michael Jackson
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MTV's Impact on the Music Industry
This chapter discusses the launch and early popularity of MTV, highlighting its mesmerizing effect on viewers and the recognition of the promotional value of music videos. It also addresses the initial exclusion of black artists and the challenges faced by musicians blending different genres. Michael Jackson's strategic decision to collaborate with Paul McCartney on 'Thriller' for crossover success is also explored.
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