How to Set Up a Win Back Campaign

The first place to start is around how can I give them the most targeted like handheld customer journey on the next product that they should get as the highest likelihood for them to come back and really become a raving fan. A lot of that comes in again in the personalization by leveraging all that customer data from their first purchase. The win back flow typically skews to a higher percentage of revenue whereas very seasonal type things are going to be a little bit more more bigger list.