If you have strong values and something you believe in, you'll be surprised how that will resonate with your co workers. Ford was coming off a five point five billion dollar loss, manage issues and a bumpy year of product recalls. The foundation was built through gaining ford employees trust from within. In october two thousand or one, bill was named c eo. I don't want to say i was an unplanned c eo, but in many ways it was.
We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance.
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