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The Importance of Price Discrimination
Bob Greene: Do we really get to that point? We're already there. I mean, look at your credit card and like, you're paying for Disney Plus and Netflix and Hulu and whatever else. But the truth is, I only want to pay and younger people than me will only wants to pay for heated seats during the months they use them. He says entrepreneurs should be thinking about these things and say, Oh, okay, cool. I can build that central clearing house repository of all features. Or I'm going to be able to build the data around window stickers in the future," he said.