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Trump, Saudi, & Adam Neumann’s obsession with cities + BioFluff CEO Martin Stübler | E1712
This Week in Startups
The Importance of Going High-End
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Jason: A lot of entrepreneurs, especially the ones who want to change the world or do good in the world, always start with trying to help the less well-heeled consumer. He says Uber started with Lincoln Town cars, extremely expensive, only for the top 5% of society. Then they went to Uber X, okay, for 50% of society; thenUber pool for the bottom third of society that would normally be taking public transportation. "It's all about identifying a problem and then identifying an appropriate beachhead market with the proper margins," he says.
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