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Lessons Learned in Growing Sales Organizations

Revenue Builders

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The Importance of Empowering Sales Reps

In this chapter, the speaker recounts a story from their time as a first-time manager at Parametric Technology. They talk about their boss, John True, who emphasized the importance of being a manager instead of doing the job of a sales representative. This lesson taught the speaker the importance of empowering sales reps to be self-sufficient and not relying on the manager to do their job.

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