Entrepreneurs look to make things better. Often those new ideas come in the form of products they use daily. And so, um, he created this thing, this pickle company called Hoya. Pickles are like a popular amongst Jewish people. He's Jewish is Hoya. Is that like a, maybe it's like a Yiddish name? I don't know. It's a funny name. If Jesse, if this makes it to you, this will make it to you anytime. Yeah. You pickles are awesome. We should get them on.

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