6min chapter

The Remnant with Jonah Goldberg cover image

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The Remnant with Jonah Goldberg

CHAPTER

The Problem With Banner Advertising

Gloria Borger: Journalism is expensive and you need a revenue model that supports it. She says garbage banner ads can pay for someone to write something quick several times a day without doing a lot of original work. But they cannot pay for original reporting, she says. "It's a real problem with very online right wingers who think that if they can dominate on Twitter, that means they're dominating in the real world"

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