Marketing Experiments That Flopped

Change is never easy, but every bold decision shapes the story of your entrepreneurial journey—just ask Dr. Jessica Pushee, who returns to share the honest highs and lows of her first year running a dental practice in Foxboro, Massachusetts. From the start, Dr. Pushee made gutsy moves, including staying out of network with a major insurance company, Delta Dental. She pulls back the curtain on how these choices have both tested her resolve and ultimately benefited her business, underscoring the delicate art of balancing uncompromising care with savvy operations.

In this candid interview, Dr. Pushee opens up about her transformation from a hands-on micromanager to an empowering leader committed to supporting her team. She recounts pivotal learning moments, like the fallout from missed consent forms, that sparked essential changes in her workflow and culture. You’ll also hear her best and worst ideas for patient acquisition, from the surprisingly powerful impact of cozy office details to the hard lessons learned from ineffective advertising spends. Dr. Pushee’s reflections culminate in her top advice for practice owners: focus less on obsessing over numbers and more on nurturing your team, because happy staff means happier patients (and sustainable growth.)

What You'll Learn in This Episode:

• The real effects of opting out of insurance networks on a new dental practice
• How owning mistakes can lead to better systems and a stronger team culture
• Strategies for delegating effectively and letting your staff grow from experience
• Practical tips for creating a welcoming environment that delights patients
• Which marketing experiments failed and what consistently drives new referrals
• Why investing in your team’s needs pays off in patient satisfaction and retention
• The benefits of shifting from financial obsession to purposeful leadership

Hit play now to discover Dr. Pushee’s hard-won wisdom on building a practice (and a culture) that truly lasts.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Guest: Dr. Jessica Pushee

Practice Name: Charm Dental

Check out Jessica's Media:‍

Website: dentistinfoxboro.com

Instagram: instagram.com/charmdentalma

Facebook: facebook.com/profile.php?id=61560009046083

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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