She's a Great Leader, but She's Also a Leader in the Tobacco Industry

She was really connected with the more significant purpose of what she was doing. She's one of these great leaders who realises it's not about her, it's about the impact she needs to create. You know she keeps saying 100,000 people a week, where is that headline in the newspaper? And the reality is many people have tried to take on the tobacco industry through very traditional methods and she realised she had to pretty much stay out of sight.