Three Rules cover image

On Going Viral

Three Rules

CHAPTER

The Creative Side of Being a Creator

I started doing photography around like 14, 15. I love capturing these little montage memories of my life and looking back on them. And when I had something very accidentally go super viral and then people, you know, naturally are going to be like, can you do that twice? I was like, I can try to figure out how I did it. It's been like 75 brands that I've worked with in the last two and a half years trying to learn how to recreate the magic of virality or intentionally how to grow things in a mass way online.

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