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Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

Better Product

CHAPTER

The Role of Technical Competence in Marketing

Tina: Don't over index on the technical language that you're using. understanding one layer r will help you communicate with them. Another thing martina talked about is respecting the intelligence of your byron in your audience. We also talk about um an another episode with a guest catherine from micro blink, and the role of brand positioning and prodict positioning.

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