3min chapter

Bonanza: Product Growth cover image

Ep. 43: Catalysts of Change: The True Role of a User Researcher with Nikki Andersen

Bonanza: Product Growth

CHAPTER

The Consequences of Exploratory Research

"I'm not leaving you alone by yourself, but know that there are different ways of tackling research here," she says. "The consequence of just doing usability testing when you haven't really understood your users needs or their goals or their pain points is that you might have product that fails." She offers her advice on how to get the most out of a client's time and money.

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