Andy Rachleff on “How to Know If You’ve Got Product Market Fit”
Pattern Breakers
What Is Product Market Fit?
The term product market fit is probably one of the most famous descriptors of what a zero to one start up is trying to get to. I have four huristics that i use, two for consumer and two for enterprise. The best test of word of mouth is expedential organic growth. And if you're not desperate, you don't have product market fit.
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